"Nsite has chosen an interesting first deliverable by automating a business process that too many organizations leave to manual systems," said Denis Pombriant, Managing Principal, Beagle Research. "But the real power of this technology is in its ability to integrate any disparate systems into cohesive processes. No one will ever have the application equivalent of a Swiss army knife, so technologies that can bring systems together like this will take on increasing importance in the years ahead."
Nsite is the fastest-growing on demand business process automation company, with more than 6,500 users in 21 countries. Designed for small- and medium-sized businesses, Nsite 4.5 captures, tracks and automates day-to-day sales activities, improving process turnaround, control and visibility. Nsite has further differentiated itself by forgoing the traditional "analyze, design and code" approach to process management, in favor of a system that discovers and predicts the most efficient path based upon the user and the process involved; Nsite has termed this "predictive routing."
"In every sales situation, there are activities that fall outside the scope of enterprise systems, causing users to fall back on manual processes," said Bob Jandro, president and CEO, Nsite. "Nsite has developed its solution to meet this need. Through the use of Web services, Nsite customers and partners can add sales-process automation to their CRM and other enterprise applications quickly and without support from IT. Nsite is committed to the service-oriented architecture model and to helping customers maximize their investment in CRM applications."
Bi-directional integration between Nsite 4.5 and CRM applications provides a number of benefits, including faster customer service, accelerated sales cycles and improved Sarbanes-Oxley compliance - not to mention the need for fewer manual processes. By design, Nsite 4.5 is able to request product and pricing information from the CRM system, and update both elements according to changes as they occur. Additionally, users can track the status of open activities, post notes, and generate reports regarding completed quotes - all without leaving the CRM application.
For example, in the case of a non-standard price quote, a sales rep can initiate a request for the quote directly from the "Opportunity" tab within the CRM system. The rep is able to populate the quote with relevant customer and product data from the product catalog; the Opportunity record is updated in real-time. The sales rep may also attach documents and files as needed, and track the status of the request via a Nsite dashboard as it moves from the sales manager to the regional vice president. An approved quote can be submitted to the customer or prospect for review simply by adding their email address to the routing. Once completed, the sales rep has a comprehensive audit trail, including time stamps and posted notes for each step in the process.
"The single sign on aspect of the integration is important to us. Our decision to go with Nsite was also based on the fact that they can seamlessly integrate with any CRM system," said Stewart Grierson, CFO for ArcSight. "We currently use Salesforce.com as our sales portal and RightNow Technologies for customer service."
The Nsite out-of-the-box bi-directional integration to leading CRM systems is priced at $3,000. Nsite 4.5 is based on the open source Apache web server Axis 1.1.